The Raleigh-Durham Airport Authority and the Regional Transportation Alliance announced a new joint initiative to support the recruitment of international air service.
The program mobilizes regional business support through the Air Service Advancement Project, which is a three-year, $500,000 effort to mobilize and highlight support for the recruitment and promotion of nonstop service to international gateways.
"On behalf of the Raleigh-Durham Airport Authority, I would like to thank the business community for coming together to form this initiative," said Michael Landguth, A.A.E., airport authority president and CEO. "This program sends a strong message to airlines that our business community is engaged in air service recruitment and is committed to strengthening nonstop international service from RDU."
The program will include regional marketing strategies to highlight air service opportunities, the advertising of the airport and the Research Triangle Region through traditional and new media, promotion of the region and the airport at key industry events and support of the airport as an international gateway, according to the announcement.
The project's investment fund supplements the authority's $500,000 commitment toward marketing international air service.